On the latest episode of the Branded in the 80s podcast I’m going to attempt to solve a mystery, a cold case 30 years in the making. It’s a twisted tale of deception, a famous advertising slogan, mistaken identities, and murder. Welcome to Cereal, presented by Branded in the 80s. This story is an obscure, mostly forgotten and dark period in cereal history. Breakfast cereal history. It begins with a beloved 80s commercial jingle and it will eventually uncover the death of a third tier cereal mascot and the cover-up that has slipped under the radar of a generation.